(Em)power Poster Series
Negative self-talk is inner dialogue that may be something one encounters on a daily or if not occasionally. During my time at YSDN, there were multiple occasions where this negative dialogue would discourage and limit my abilities in believing I can create meaningful and impactful design.
During my final year, I wanted my thesis to be a reflective piece. The goal of the project was self reflection and exploring personal empowerment.
With these 3-series posters I look into how to earn, use and keep power. I investigate how power can impact the creative, decision-making process and how it can help overcome negative self-talk and doubts.
I morphed and created an arbitrary client brief based on randomizing answers from multiple questionnaires taken by 20 students asking questions like, what typeface/s should be included? size? colour? copy? Creating this brief allowed me to create meaning based off of randomization.
It was a challenging year long journey but I experienced some personal growth and a boost in self-confidence to say the least. Power is a skill that must be trained through practice. Shifting negative self-talk into positive self-talk is also a skill that must be trained through practice. Once you learn how to control that it becomes a powerful tool with increasing your self-confidence and will aid in the quest for power.
Snippets of visual inspiration
April 2016 (YSDN)
AADA Semifinalist, 2016
Fine Art - Graphic Design / Print
RGD Honourable Mention, 2016
Typography category for RGD's 2016 Student Awards Program
Snippets of my research notes