CrowdRiff DMO Direct Mail Campaign
Target:
Destination Marketing Organizations who work for States such as California, Florida, Indiana, New York, Virginia, North Carolina and many others.
Purpose:
To bring attention the value of working with CrowdRiff can bring to Destination Marketing Organizations.
How:
The package included custom CrowdRiff socks and a copy of our publication which were sent out to specific DMOs.
The publications included a selection of stories and case studies on how DMOs were tackling different destination marketing challenges with authentic visual content. The publications showcased user-generated visuals sourced through CrowdRiff. Showing other DMOs a sneak peek of what high quality visuals they could be using with CrowdRiff.
Outcome:
Built relationships with multiple DMOs such as California, Florida, Indiana, Virginia and many others.
May 2018
You can view the
publication digitally here!
Team: Elizabeth Ching, Former Content Marketing Manager, Irene Jellissen, Former Event Marketing Manager, Amrita Gurney, Former VP Marketing