CrowdRiff Direct Mail Socks
Target:
Customers and future prospects. Travel and tourism marketers, (new markets: attractions, museum, resort marketers).
Purpose:
CrowdRiff created unique travel themed socks that became a hit with prospects and customers from the DMO direct mail campaign. A new sock drop was needed to align with new markets. (new markets being: attractions, museum, resort marketers).
How:
Created a unique, vibrant, on-brand style that represented CrowdRiff and allowed us to stand out from competitors.
July 2019
Inspiration and snippets of process work
Team: Irene Jellissen, Former Event Marketing Manager
2018 sock design provided by The Sock Club