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Top 50 Questions eBook

Lead Magnet for Demand Generation 


Target: 
Travel and tourism marketers. 

Purpose:
Our Sr. Content Marketing Manager's goal was to attract more leads to download the eBook, and get them to request a demo of CrowdRiff after reading it. So my role was to make the eBook visually compelling to make someone want to click "download", and also format the content to make the message easily digestible, and ultimately encourage conversion.

How:
Our marketing team sourced answers to the questions our team hears the most. After writing all the content, I took the copy and strategically planned various layouts of each page to transform the content from a wall of text, to an easy-to-read and more valuable resource.

May 2019

 

Inspiration and snippets of process work

Check out the full eBook here! 

 

 


 

 

Travel and Tourism Handbook eBook

Lead Magnet for Demand Generation 


Target: 
Travel and tourism marketers. 

Purpose:
A handbook providing knowledge and inspiration on how to create an effective visual campaign to attract more visitors to their destination. Our goal was to attract more leads to download the eBook, and get them to request a demo of CrowdRiff after reading it and encourage conversion.

How:
This handbook shows actionable steps on how visuals play a critical role in reaching and converting your audience. Since this eBook is more text heavy than our other two shown I took the copy and strategically planned various layouts for pages that included charts, graphs, case studies etc. 

Check out the full eBook!  |  May 2019


 

 


 

 

Guide to UGC for Museums eBook

Lead Magnet for Demand Generation 


Target: 
Museum marketers. 

Purpose:
To help museum marketers understand the value and power of user-generated content and visual marketing and what it can do for their marketing strategies. Our goal was to attract more leads to download the eBook, and get them to request a demo of CrowdRiff after reading it and encourage conversion.

How:
We address the current challenges museum marketers face in the age of digital marketing and give insight on why museums should be using UGC. On this eBook I focused on searching and sourcing compelling imagery through CrowdRiff and strategically planned various layouts of each page to transform the content into inspiring examples that would attract museum marketers to be interested in requesting a demo.  

Check out the full eBook!   |  May 2019

Team: Julia Manoukian, Senior Content Marketing Manager, Talia van Everdingen, Content Marketing Manager 

 

Other Projects

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