Top 50 Questions eBook
Lead Magnet for Demand Generation
Target:
Travel and tourism marketers.
Purpose:
The goal was to attract more leads to download the eBook, and get them to request a demo after reading. My role was to make the eBook visually compelling to make someone want to click "download", and also format the content to make the message easily digestible, and ultimately encourage conversion.
How:
The marketing team sourced answers to the questions the team hears the most. I took the copy and strategically planned various layouts of each page to transform the content from a wall of text, to an easy-to-read and more valuable resource.
Check out the full eBook! | May 2019
Inspiration and snippets of process work
Other eBooks I've worked on
Travel and Tourism Handbook eBook
Check out the full eBook! | May 2019
Guide to UGC for Museums eBook
Check out the full eBook! | May 2019
Team: Julia Manoukian, Former Senior Content Marketing Manager, Talia van Everdingen, Content Marketing Manager